Passengers travelling via the British Airways business class lounge @ JFK can immerse themselves in a Paddington Bear pop-up book experience – 'brought to you' by Heathrow Express in partnership with Studio Canal and the latest tech from Facebook SparkAR.
Upon entering the lounge, DOOH screens guide the passengers to pick up a postcard and explain how to launch the pop-up book in Augmented Reality using their mobile devices.
Additionally, the actual postcard can then be posted and shared with the loved ones at home to explore this exclusive Paddington story "Every Bear On Time".
Passengers travelling via the British Airways business class lounge @ JFK can immerse themselves in a Paddington Bear pop-up book experience – 'brought to you' by Heathrow Express in partnership with Studio Canal and the latest tech from Facebook SparkAR.
Upon entering the lounge, DOOH screens guide the passengers to pick up a postcard and explain how to launch the pop-up book in Augmented Reality using their mobile devices.
Additionally, the actual postcard can then be shared or posted with the loved ones at home to explore this exclusive Paddington story "Every Bear On Time".
Passengers travelling via the British Airways business class lounge @ JFK can immerse themselves in a Paddington Bear pop-up book experience – 'brought to you' by Heathrow Express in partnership with Studio Canal and the latest tech from Facebook SparkAR.
Upon entering the lounge, DOOH screens guide the passengers to pick up a postcard and explain how to launch the pop-up book in Augmented Reality using their phone.
Additionally, the actual postcard can then be posted and shared with the loved ones at home to explore this exclusive Paddington story "Every Bear On Time".
Passengers travelling via the British Airways business class lounge @ JFK can immerse themselves in a Paddington Bear pop-up book experience – 'brought to you' by Heathrow Express in partnership with Studio Canal and the latest tech from Facebook SparkAR.
Upon entering the lounge, DOOH screens guide the passengers to pick up a postcard and explain how to launch the pop-up book in Augmented Reality using their phone.
Additionally, the actual postcard can then be posted and shared with the loved ones at home to explore this exclusive Paddington story "Every Bear On Time".
Development




Client:
Heathrow Express
Agency:
Spafax | London
Creative, Tech Dev, Design, CG & Direction:
Make Creative / UP
Year: 2019/2020
Output: Inflight & Online
Client:
Heathrow Express
Agency:
Spafax | London
Creative, Tech Dev, Design, CG & Direction:
Make Creative / UP
Year: 2019/2020
Output: Inflight & Online
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