We are proud to announce the birth of a new and fresh Safety Video, in collaboration with Austrian Airlines and Spafax. It premiered on Austrian’s recently introduced 787 Dreamliner aircraft ahead of the carrier’s first long-haul service, which started on June 15 on routes to New York JFK from Vienna.

"Our new safety video delivers critical safety information in an engaging and fun narrative that captures the essence of Austrian’s hospitality and character. The benchmark for innovative safety videos is high, but I couldn’t be prouder of the team and our partner Spafax in creating something truly fresh and unique that transports our customers to Austria from the very start of their journey."

David Kondo, Senior Director, Brand Experience at Austrian Airlines

Each scene features an element that reflects a unique cultural aspect of Austria – from a yodeler to coffeehouse pastries to Vienna landmarks – as moments from the Austrian Airlines passenger experience are also highlighted. The film seamlessly integrates the travel experience with safety while adding a warmhearted touch of Austrian culture and its landscapes.

“Our new safety video delivers critical safety information in an engaging and fun narrative that captures the essence of Austrian’s hospitality and character,” said David Kondo, Senior Director, Brand Experience at Austrian Airlines.
“The benchmark for innovative safety videos is high, but I couldn’t be prouder of the team and our partner Spafax in creating something truly fresh and unique that transports our customers to Austria from the very start of their journey.”

 Traditional and modern animation techniques were utilised to reveal a miniature Austrian world hidden inside the aircraft’s cabin, while deftly weaving essential safety instructions into the narrative, making critical information both engaging and memorable for passengers of all ages.

The film begins with the camera zooming in on an overhead locker, which opens to reveal a tiny ground crew guiding passenger luggage into place. Starring delightful miniature figures, the film features rich details that reflect both the airline and its home country, such as the Prater scene, where a suitcase opens to reveal a diorama with a Ferris wheel, fairground, trams, and tiny passersby taking pictures with their phones and simultaneously illustrating safety features. 

See the full film, as well as some behind-the-scenes and making of images, below. 

www.austrian.com

Etihad Airways, the national carrier of the United Arab Emirates, has unveiled a new safety video, filmed on location at Louvre Abu Dhabi, to give passengers across the globe, a glimpse of what attractions the capital has to offer.

Terry Daly, Executive Director Guest Experience Brand & Marketing, Etihad Airways said: “Our safety video needed a refresh including the safety messaging requirements due to Covid. This new video goes beyond its main purpose of educating guests about essential safety information, it also reflects our brand and personality, while leveraging the very best of our beautiful home, Abu Dhabi.”

The video is set at Louvre Abu Dhabi, with Etihad’s very own cabin crew demonstrating safety features of the aircraft and other Etihad employees acting as guests. 

Emirati voice-over artists were used to voice the video in English and Arabic. To further ensure a consistent guest experience, the accompanying music is part of Etihad’s new signature sound collection which is used across the airline for a variety of touch points. The sonic branding is inspired by Abu Dhabi and is an eclectic mix of Emirati and international instrumentation and arrangements, played by musicians from the UAE and around the world.

Etihad’s new safety video will be progressively rolled out starting with the airline’s Boeing 787 Dreamliners in April 2021.

Official Press Release | 30 March 2021 

Etihad Airways, the national carrier of the United Arab Emirates, has unveiled a new safety video, filmed on location at Louvre Abu Dhabi, to give passengers across the globe, a glimpse of what attractions the capital has to offer.

Terry Daly, Executive Director Guest Experience Brand & Marketing, Etihad Airways said: “Our safety video needed a refresh including the safety messaging requirements due to Covid. This new video goes beyond its main purpose of educating guests about essential safety information, it also reflects our brand and personality, while leveraging the very best of our beautiful home, Abu Dhabi.”

The video is set at Louvre Abu Dhabi, with Etihad’s very own cabin crew demonstrating safety features of the aircraft and other Etihad employees acting as guests. 

Emirati voice-over artists were used to voice the video in English and Arabic. To further ensure a consistent guest experience, the accompanying music is part of Etihad’s new signature sound collection which is used across the airline for a variety of touch points. The sonic branding is inspired by Abu Dhabi and is an eclectic mix of Emirati and international instrumentation and arrangements, played by musicians from the UAE and around the world.

Etihad’s new safety video will be progressively rolled out starting with the airline’s Boeing 787 Dreamliners in April 2021.

Official Press Release | 30 March 2021