British Airways AR Campaign

Heathrow Express
AR Campaign

Heathrow Express
AR Campaign

Heathrow Express
AR Campaign

Task: Engage with passengers in airport lounges and present them with features and benefits of using the British Airways Visa Signature® Credit Card while travelling. 

Solution: Prototyping 'Boost Your Britishness’ in Augmented Reality at JFK and discover the benefits of the British Airways Visa Signature® Credit Card. An entertaining, memorable and surprising AR experience that is simple and easy to use, quirky, humorous, and share-worthy.

Passengers travelling via the British Airways business class lounge @ JFK can immerse themselves in a Paddington Bear pop-up book experience – 'brought to you' by Heathrow Express in partnership with Studio Canal and the latest tech from Facebook SparkAR.

Upon entering the lounge, DOOH screens guide the passengers to pick up a postcard and explain how to launch the pop-up book in Augmented Reality using their mobile devices.

Additionally, the actual postcard can then be shared or posted with the loved ones at home to explore this exclusive Paddington story "Every Bear On Time".

Passengers travelling via the British Airways business class lounge @ JFK can immerse themselves in a Paddington Bear pop-up book experience – 'brought to you' by Heathrow Express in partnership with Studio Canal and the latest tech from Facebook SparkAR.

Upon entering the lounge, DOOH screens guide the passengers to pick up a postcard and explain how to launch the pop-up book in Augmented Reality using their phone.

Additionally, the actual postcard can then be posted and shared with the loved ones at home to explore this exclusive Paddington story "Every Bear On Time".

Passengers travelling via the British Airways business class lounge @ JFK can immerse themselves in a Paddington Bear pop-up book experience – 'brought to you' by Heathrow Express in partnership with Studio Canal and the latest tech from Facebook SparkAR.

Upon entering the lounge, DOOH screens guide the passengers to pick up a postcard and explain how to launch the pop-up book in Augmented Reality using their phone.

Additionally, the actual postcard can then be posted and shared with the loved ones at home to explore this exclusive Paddington story "Every Bear On Time".