With the launch of Lufthansa's global rebrand in 2018/2019, we were tasked to revisit and align the visual design and graphical interface for Lufthansa's Monthly Highlight Entertainment Package.

In order to encompass the ever-growing offerings within the in-flight entertainment systems, Make worked closely with the global brand team and devised a versatile toolkit to last for the years to come.

Output:
· Online and On-Board
· Versatile Graphics Toolkit
· Cross-genre set of IDs

Passengers travelling via the British Airways business class lounge @ JFK can immerse themselves in a Paddington Bear pop-up book experience – 'brought to you' by Heathrow Express in partnership with Studio Canal and the latest tech from Facebook SparkAR.

Upon entering the lounge, DOOH screens guide the passengers to pick up a postcard and explain how to launch the pop-up book in Augmented Reality using their phone.

Additionally, the actual postcard can then be shared with the loved ones at home to explore this exclusive Paddington story "Every Bear On Time" as well.

Passengers travelling via the British Airways business class lounge @ JFK can immerse themselves in a Paddington Bear pop-up book experience – 'brought to you' by Heathrow Express in partnership with Studio Canal and the latest tech from Facebook SparkAR.

Upon entering the lounge, DOOH screens guide the passengers to pick up a postcard and explain how to launch the pop-up book in Augmented Reality using their phone.

Additionally, the actual postcard can then be shared with the loved ones at home to explore this exclusive Paddington story "Every Bear On Time" as well.