"Most of Tesco's customers are familiar with the concept of Clubcard Points; however, they tend to be less familiar with Clubcard Vouchers. The purpose of this project was to improve voucher redemption rates by using personalised videos to explain the value of Clubcard vouchers based on customer buying behaviour data and loyalty card points balance.

The personalised video CRM programme inspires and prompts customers on how to get more value from their Clubcard vouchers. The video, delivered via the Idomoo PVAAS platform, clearly calls to action based on the most relevant Clubcard partner offers if the customer hasn’t yet redeemed their vouchers but exhibits the same behaviour as customers who have."

– Kernel Studio

MAKE worked closely with Kernel to ideate a perfect solution for the given tasks of raising awareness of the Clubcard and highlighting its personalised benefits for individual customers.

A motion control rig was used to depict various scenarios and scenes. These were then stitched together on the fly - using Idomoo PVP platform - tailoring a personalised video using the customers' name and bespoke benefits. 


www.kernel.video