World Gold Council GAASA

CG Animation

Gold benefits from diverse sources of demand: as an investment, a reserve asset, a luxury good and a technology component. It is highly liquid, no one’s liability, carries no credit risk, and is scarce, historically preserving its value over time.

MAKE was comissioned to create a series of 3D animations for TV and social media to highlight the benefits of asset diversification and the the advantages of gold as a strategic asset.

Making of

Credits

Brand:
World Gold Council

Agency:
Mediazoo | London

Creative, Tech Dev, Design & CG:
Make Creative

Year: 2020/2021
Output: Broadcast, Online & Social